August 2012
1 post
6 tags
July 2012
2 posts
Traits of Good Friends
Trust. Worthy.
This is a trait that we all look for in friends. Though we do not say it out loud, in our hearts we hope for it. As a company that helps people in marketing their product/idea, we hope to establish a relationship that builds on trust. That is why we aim to deliver quality in everything we do.
http://yellowpigpromo.tumblr.com
Seeking Inspiration
Outside where people are.
As a company that provides promotional products, we have to know what the market is looking for. What we do depends on good design and its effectiveness. So, whenever inspiration is needed, we get them from the people who will most likely be using our products.
For marketing tips, visit http://yellowpigpromo.tumblr.com
June 2012
1 post
6 tags
How Companies Should Deal With Maturity
Maturity is a matter that a now-successful company should face in the future. Because truth be told, there will come a time that sales will drop and a company will lose the luster it once had in the market. Such a stage is called maturity, and in the life cycle of business, it is a reality. However, companies approaching this stage must also know that it may be overcome. Yes, it is unavoidable,...
May 2012
12 posts
5 tags
A Sizeable Advantage With Promotional Sticky Notes
In choosing which promotional item to distribute, a company juggles between effectiveness and costs. Certainly, it would be most beneficial if you can make both of them work for you. Actually, it is essential that you do so. This is because a marketing venture can never be termed successful if cost-efficiency does not come with effectiveness. For this, it is only vital that a company considers all...
6 tags
Calendar Advertising
The key to earning a greater share of the market is through dominating the customers that comprise it, right? That is how they say it in books full of advices on how to go about your business and earn millions. These books tell you to do this and that and in turn, you do them. You are only halfway through it when you realize you are actually spending more than you can. Well, before expenses exceed...
8 tags
7 tags
Practical Gifts and Customer Perception
When aiming to get people to buy your product, it is customary that you have designed the product in such a way that it caters to the people’s needs. This principle is applied by almost all companies that exist at the present. Therefore, you are no different. So, why is a business more profitable than another? Well, profitability is a different matter. A product does not only need to be...
5 tags
5 tags
Boosting Brand Identity: Inside the Company
Identity is what a company founds in the market for its new product line. After generating innovative ideas and applying these to come up with a new item that shall rival the ones already available, the next challenge for a company is how to make the market knowledgeable of the unique benefits provided by this new product. Surely, a product can be all good, even the best at its field, but without...
5 tags
Know Your Target Audience
So, you currently have the best product other companies envy. Thanks to your creative team you are now to introduce your new product to the market. However, there’s one more problem to take care of. Which market should you offer your product to? If you sell it to old people, they won’t know what to do with the buttons. If you sell it to teens, they won’t like its sharp boring look. Hence, yes, you...
4 tags
Customer Retention in a Modern Market
There has been a paradigm shift, a fact that we can never deny. From pure functionality, designing products have turned to catering to the specific needs of a target market and appealing to them through aesthetics and other additional features. In the past, it was just about finding a machine that could wash your clothes for you. Now, you would have to choose from one that has its own drier,...
3 tags
Outstanding Branding: Better Than Just Marketing
Many believe that marketing is as easy as getting millions out of the company’s budget and turning that much money into a television commercial. If that does not suffice, some put even bigger amounts for longer running advertisements. From glossy papers to free product samples, these are the methods believed to generate profits for the company. And as much as we hate to break the ice, more digits...
6 tags
Quality Over Quantity
We all know how promotional merchandise work and it truly is one of the best tactics the marketing industry has ever put to play. With this knowledge came the rise of different businesses offering services that are just too hard to resist. Say, a promotional company offers yours a great deal of promotional products with just the price you expect you’ll be charged for half of it. Imagine the joy of...
4 tags
3 tags
BRANDECONOMY: Branding in a Downturn
The prices of goods have started shooting up and consumers are getting wiser in their buying decisions. The status of employment is still not improving and people are becoming harder and harder to convince. Now that you get these mental pictures, you know exactly that they refer to a situation that is detrimental to both consumers and businesses. Though an economic downturn is a natural process,...
April 2012
4 posts
How Printed Promotional Items Always Get It
Yes, we all know that marketing a product is not an easy task. From formulating a concept to testing if a strategy really works, it would cost a lot of money before one arrives at a most acceptable or profitable, rather, arrangement. In this light, why does promotional merchandise always seem to be in-line with the vision of communicating a brand message effectively? More specifically, how do...
3 tags
“If you want to understand how a lion hunts don’t go to the zoo. Go to the...”
– Jim Stengel, CMO of P&G
3 tags
Market Branding Through Promotional Merchandise
Have you always heard people speaking of how marketing drives a company to where it is now? Well, it is actually more of a catalyst, rather than an instant driver to success. A company will not be able to sell its product unless it reaches out to its target market and of course, be able to deliver in terms of quality and of meeting customer requirements. With this knowledge, marketing experts...
3 tags
